Privacy Policy

1. Scope

This policy applies to personal information we collect through our website at https://pradamilano-sunglasses.com (“Site”), by email, and through customer support interactions. It does not cover information collected by third parties you may access via our Site.

2. Information we collect

We may collect the following categories of information:

Information you provide to us

• Contact details (name, email address, phone number, billing and shipping addresses)
• Account information (username, password, preferences)
• Order and payment details (products purchased, order value, method of payment). Note: payment card details are processed by our payment partners; we do not store full card numbers.
• Communications and support inquiries
• Marketing preferences and survey responses

Information we collect automatically

• Device and usage information (IP address, browser type, device identifiers, pages viewed, time on page, referring/exit pages)
• Approximate location derived from IP address
• Cookies, pixels, and similar technologies for essential site functionality, analytics, personalization, and advertising (see Cookies section)

Information from third parties

• Payment processors and fraud prevention providers (to complete transactions and prevent abuse)
• Shipping and logistics partners (for delivery and returns)
• Analytics and advertising partners (aggregate insights about Site performance and campaigns)
• Social media platforms if you engage with our content or use social login features

3. How we use information

• Provide, maintain, and improve the Site and our products
• Process and fulfill orders, returns, and exchanges
• Authenticate users and secure our services
• Communicate with you about orders, updates, promotions, and policy changes
• Personalize your experience and product recommendations
• Conduct analytics, measure performance, and troubleshoot issues
• Detect, investigate, and prevent fraud, security incidents, and illegal activities
• Comply with legal obligations and enforce our terms

Legal bases for processing (EU/UK only)

• Performance of a contract (e.g., to fulfill your order)
• Legitimate interests (e.g., to secure our Site, improve services, and market to existing customers)
• Consent (e.g., for certain cookies/marketing where required)
• Legal obligations (e.g., tax and accounting)

4. How we share information

We do not sell personal information in the traditional sense. We may share information as follows:

• Service providers and vendors who perform services on our behalf (hosting, payment processing, analytics, advertising, shipping, customer support)
• Business transfers in connection with a merger, acquisition, restructuring, or sale of assets
• Compliance and legal purposes to comply with applicable law, regulations, legal process, or enforceable governmental requests; to enforce our terms; to protect rights, privacy, safety, or property
• With your consent or at your direction

Where we allow advertising or analytics partners to collect information via cookies or similar tools, such activity may be considered a “sale,” “share,” or “targeted advertising” under certain U.S. state laws. See Your privacy rights for how to opt out.

5. Cookies and similar technologies

We use cookies and similar technologies to operate and improve the Site. You can manage preferences via the Cookie Settings below.

• Strictly necessary: required for basic site functionality (e.g., cart, checkout, security). Always active.
• Performance/analytics: help us understand Site usage and improve performance.
• Functional: remember preferences and enhance features.
• Advertising: deliver relevant ads and measure campaigns.

Open Cookie Settings

You can also adjust browser settings to block or delete cookies. Note that disabling certain cookies may impact functionality.

6. Data retention

We retain personal information only as long as necessary for the purposes described in this policy, including to provide services, comply with legal and accounting obligations, resolve disputes, and enforce agreements. Retention periods vary by data category and applicable law.

7. Security

We implement administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

8. International transfers

We are based in the United States. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in the U.S. and other countries that may have data protection laws different from your country.

9. Your privacy rights

Residents of the EU/UK (GDPR)

You may have the right to request access, rectification, erasure, restriction, portability, and to object to processing, as well as to withdraw consent at any time. You also have the right to lodge a complaint with your local supervisory authority.

U.S. state privacy rights (e.g., CA, CO, CT, UT, VA)

Depending on your state, you may have the right to:

• Know and access the categories and specific pieces of personal information we collect
• Request deletion or correction of personal information
• Opt out of “sale,” “sharing,” or “targeted advertising” as defined by applicable law
• Limit use and disclosure of sensitive personal information (where applicable)
• Non‑discrimination for exercising your rights

To exercise rights, email us at [email protected] with your request and state of residence. We will verify your request using reasonable methods and respond as required by law. Authorized agents may submit requests with proof of authorization and identity verification.

To opt out of cookie‑based “sale/share/targeted advertising,” use the Cookie Settings above and/or your browser’s Global Privacy Control (GPC) if available.

10. Do Not Track

Your browser may send a Do Not Track (DNT) signal. Because no industry standard governs how to respond, our Site does not currently respond to DNT signals. We honor applicable opt‑out rights as described in this policy.

11. Children’s privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will take appropriate steps to delete it.

12. Third‑party websites & services

The Site may contain links to third‑party websites and services. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

13. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date above. Material changes may also be communicated by email or a notice on the Site.

14. Contact us

Email: [email protected]